for Grindex

Update: 09.08.2022

Last week: 30 week 2022 (25.07.2022 - 31.07.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 539	1.5%	49.2%	-0.1	709 030	-0.2%	79.4%	-0.2	1.8%
MoM	6 472	-21.1%	49.5%	-5	3 040 336	-23.1%	79.9%	-3.1	-13.0%
YTD	69 250	-6.5%	54.7%	-4.6	32 716 484	20.0%	82.4%	0.8	1.4%
MAT	112 778	-16.3%	52.9%	-7	51 057 574	9.8%	80.9%	-0.5	-5.2%
KAPSIKAM
WoW	14 468	-6.0%	2.3%	-0.1	5 784 308	-5.5%	2.4%	-0.1	-2.1%
MoM	62 408	-14.7%	2.2%	-0.2	25 115 374	-17.0%	2.3%	-0.3	-6.8%
YTD	603 461	0.6%	2.6%	0.1	253 653 510	1.7%	2.8%	-0.2	-2.2%
MAT	1 068 721	-7.9%	2.7%	0	443 214 889	-5.2%	3.0%	-0.3	-6.3%
MILDRONATE
WoW	55 094	-0.5%	20.8%	0.6	35 779 682	-0.4%	22.2%	0.4	-3.2%
MoM	248 954	-20.1%	20.7%	-1.5	161 511 460	-21.4%	22.1%	-1.4	-14.2%
YTD	2 909 669	9.6%	16.5%	0.4	1 706 802 402	54.9%	18.2%	3.4	7.1%
MAT	5 050 375	8.1%	16.6%	1	2 538 662 453	33.5%	16.7%	2.4	1.4%
SULFARGIN
WoW	2 363	-1.4%	0.7%	0	1 278 904	-0.3%	1.1%	0	-0.1%
MoM	15 741	40.0%	1.1%	0.4	7 958 354	37.6%	1.6%	0.5	-5.5%
YTD	94 322	2.3%	0.9%	0.1	47 463 176	8.0%	1.2%	0.1	-8.4%
MAT	166 281	-6.5%	0.9%	0	83 264 971	1.6%	1.2%	0.1	-9.7%
VIPROSAL
WoW	16 697	-6.9%	2.5%	-0.1	6 671 010	-7.0%	2.6%	-0.2	-2.2%
MoM	78 108	-14.3%	2.7%	-0.2	31 325 351	-15.3%	2.8%	-0.2	-7.2%
YTD	756 956	27.2%	3.1%	0.7	311 361 856	39.1%	3.3%	0.7	-1.7%
MAT	1 405 262	14.2%	3.3%	0.6	558 724 777	21.6%	3.5%	0.5	-5.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	69 250	-6.5%	54.7%	-4.6	32 716 484	20.0%	82.4%	0.8	1.4%
KAPSIKAM	603 461	0.6%	2.6%	0.1	253 653 510	1.7%	2.8%	-0.2	-2.2%
MILDRONATE	2 909 669	9.6%	16.5%	0.4	1 706 802 402	54.9%	18.2%	3.4	7.1%
SULFARGIN	94 322	2.3%	0.9%	0.1	47 463 176	8.0%	1.2%	0.1	-8.4%
VIPROSAL	756 956	27.2%	3.1%	0.7	311 361 856	39.1%	3.3%	0.7	-1.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	112 778	-16.3%	52.9%	-7	51 057 574	9.8%	80.9%	-0.5	-5.2%
KAPSIKAM	1 068 721	-7.9%	2.7%	0	443 214 889	-5.2%	3.0%	-0.3	-6.3%
MILDRONATE	5 050 375	8.1%	16.6%	1	2 538 662 453	33.5%	16.7%	2.4	1.4%
SULFARGIN	166 281	-6.5%	0.9%	0	83 264 971	1.6%	1.2%	0.1	-9.7%
VIPROSAL	1 405 262	14.2%	3.3%	0.6	558 724 777	21.6%	3.5%	0.5	-5.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 539	1.5%	49.2%	-0.1	709 030	-0.2%	79.4%	-0.2	1.8%
KAPSIKAM	14 468	-6.0%	2.3%	-0.1	5 784 308	-5.5%	2.4%	-0.1	-2.1%
MILDRONATE	55 094	-0.5%	20.8%	0.6	35 779 682	-0.4%	22.2%	0.4	-3.2%
SULFARGIN	2 363	-1.4%	0.7%	0	1 278 904	-0.3%	1.1%	0	-0.1%
VIPROSAL	16 697	-6.9%	2.5%	-0.1	6 671 010	-7.0%	2.6%	-0.2	-2.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 472	-21.1%	49.5%	-5	3 040 336	-23.1%	79.9%	-3.1	-13.0%
KAPSIKAM	62 408	-14.7%	2.2%	-0.2	25 115 374	-17.0%	2.3%	-0.3	-6.8%
MILDRONATE	248 954	-20.1%	20.7%	-1.5	161 511 460	-21.4%	22.1%	-1.4	-14.2%
SULFARGIN	15 741	40.0%	1.1%	0.4	7 958 354	37.6%	1.6%	0.5	-5.5%
VIPROSAL	78 108	-14.3%	2.7%	-0.2	31 325 351	-15.3%	2.8%	-0.2	-7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца